How to Create Your Own Professional Author Website

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Create An Author Website


Are you an author looking for an effective way to reach your audience and showcase your work? A website is the perfect platform to connect with your readers and promote your books. In this article, we'll walk you through the steps to create an author website from start to finish.

Choosing a Niche or Topic

The first step to creating an author website is deciding the topic or niche for your website. This can be any topic related to your books or writing in general. You can include topics such as book reviews, author interviews, writing advice, book tips, and more. You should choose a topic that you're passionate about and can write about regularly.

Domain Name Selection

After selecting a niche, the next step is to decide on a domain name. Your domain name should be easy to remember as people will use it to find your website. It should also be related to your topic. For example, if your website is about book reviews, you could use a name such as or

Web Hosting Options

Once you've chosen a domain name, it's time to select a web hosting service. There are a variety of hosting options available such as shared hosting, virtual private server (VPS) hosting, and managed hosting. For an author website, we recommend using shared hosting as it is the most cost-effective and easy to use option.

Website Building Platforms

Once you've chosen a web hosting provider, it's time to select a website building platform. Popular options include WordPress, Joomla, and Drupal. All of these platforms offer a wide range of features and are relatively easy to use. We recommend selecting WordPress as it is the most user-friendly and has the largest selection of themes and plugins.

Website Design and Layout

The next step is to design and layout your website. This involves selecting a theme and arranging the content on the page. You can select a theme from the WordPress theme repository or buy one from a marketplace such as Themeforest. There are loads of free and paid themes available, so you should be able to find one to suit your needs. Once you've chosen a theme, you should arrange the content on the page to create a user-friendly experience for your visitors.

Content Creation and Writing

The next step is to create content for your website. You should create content that is related to your topic and will be helpful to your audience. This could include book reviews, author interviews, writing advice, and more. You should strive to create content that is informative, entertaining, and useful to your readers.

Basic HTML and CSS

You may also want to learn some basic HTML and CSS, which are the building blocks of any website. HTML is used to structure the content on the page and CSS is used to style the content. Learning these technologies will also give you more control over the look and feel of your website.

Image and Multimedia Integration

In addition to text, images and multimedia are a great way to spice up your website and capture the attention of your readers. You can find images from stock image websites and add them to your website, or create your own images using programs such as Photoshop. Multimedia can also be used to engage your readers, such as videos, podcasts, and interactive content.

User Experience (UX) and Navigation

Creating a great user experience (UX) is essential for any website. This involves making sure the navigation is intuitive and easy to use. You can do this by creating a clear hierarchy and labelling the navigation items clearly. You should also make sure your website is optimized for mobile users as more and more people are accessing the web from their phones.

SEO Fundamentals

It's also important to optimize your website for search engines. This involves optimizing the content for keywords, creating content regularly, and ensuring your website has a responsive design. This will help your website rank higher in search engine results and get more visibility.

Mobile Responsiveness

As we mentioned above, it's important to make sure your website is optimized for mobile users. This involves ensuring that the design and layout of your website look great on all devices. You can use tools such as Google Mobile Test to make sure your website looks great on mobile.

Social Media Integration

Social media is a great way to promote your website and reach a larger audience. You should create accounts on popular social media platforms such as Facebook, Twitter, and Instagram and link to them from your website. You can also use social media to share your content and engage with your readers.

Website Security

Your website also needs to be secure. The most common way to protect your website is with an SSL certificate. An SSL certificate will make sure all the data being sent from your website is secure and encrypted. You should also make sure you're using a secure password and keep your website updated with the latest security patches.

Analytics and Tracking Tools

You'll want to track the performance of your website so you can make changes as needed. You can use tools such as Google Analytics to track user behaviour and determine how visitors are interacting with your website. This will help you identify areas of improvement and optimize your website.


Creating an author website takes time and effort, but it's worth it if you're serious about connecting with your audience and promoting your books. We've walked you through the steps from start to finish, from choosing a domain name to website security. With the right tools and skills, you can create a website that's engaging and effective.